Since 1992 Richard has been involved in designing and implementing brand experiences and communications campaigns for brands looking to alter their brand awareness or sales performance. He thrives on developing creative and sustainable campaigns with tangible results.
Richard is also a trustee and Vice Chairman of StreetGames, a UK based charity that gives hope to disadvantaged children through the provision of “doorstep” sports.
Lucy began her PR career over 20 years working across high profile sport and drinks brands. After building up a successful career agency side, she then made the jump to in-house to head up the PR for PUMA UK where she lead and managed high profile campaigns across lifestyle product, retail and team sports.
After five years client side, Lucy returned to agency side and launched Tea&Cake PR in 2006 determined to build an agency that offered exceptional client servicing, relations and creativity. The agency attracted a range of high profile clients such as Macmillan Cancer, Alcatel, Jameson Whisky, Malibu Rum, Le Coq Sportif, Bjorn Borg, KSWISS, and of course, PUMA.
In 2015, Tea&Cake PR merged with Capitalize to form ALTER Agency.
HEAD OF FIELD TEAMS AND RETAIL EXPERIENCES
Ross started at Alter in 2011 and brings 14 years of strategic retail experience. He now heads up our division providing brands with retail brand experiences through field teams. He builds strong and engaged teams, ranging from full time specialists to part time student brand managers.
Ross has led projects for market leading brands including Puma, Ray-Ban & Alcatel, working collaboratively to deliver increased brand awareness and growth in sales. His belief in face-to-face communication and immersive management style has a proven track record of success.
DIRECTOR OF COMMUNICATIONS
Since 2006, Emma has been leading marketing communications programmes for clients in fashion, drink, technology and music sectors. Emma is comfortable working for both global brands and dynamic local growth businesses. Clients have included Converse, Havaianas, Malibu, Puma and Alcatel.
HEAD OF INSIGHT
Louise Dodds is a highly experienced marketer who has been at the forefront of the experiential marketing industry for over fifteen years. Louise works seamlessly across the sports and entertainment genres to create award winning integrated campaigns and memorable brand experiences that drive brand growth.
Prior to her work at Alter, Louise led the industry renowned Red Bull Sports and Events programme in the UK for seven years responsible for multimillion-pound projects such as the Red Bull Flugtag and Red Bull Air Race.
At Alter Louise created the multi award winning brand experience Casa BACARDI, which brought to life BACARDI Rum’s global campaign in a way that instantly connected with consumers. The integrated experiential campaign which included On-Trade, Students and Festival strands delivered over 100,000 perfectly served mojitos in to the hands of target market consumers during a single summer, helping to position the mojito as the UK’s number one cocktail.
As Head of Insights Louise draws on her extensive industry knowledge to drive the strategy to best connect clients with their target market, ensuring the agency’s work is shaped by insight and meticulously planned.
HEAD OF EXPERIENTIAL
Lottie has been at ALTER since 2013, in that time she has worked across: PR, creative production and experiential.
She currently heads up the experiential team working with clients from a wide range of backgrounds spanning the tech, sport, lifestyle and entertainment industries
During her time at ALTER, Lottie has been involved with various projects including global brand experience campaigns, festivals, photoshoots and product launch events.
SENIOR ACCOUNT MANAGER
Tom started at ALTER in 2012, currently works with brands in both the PR and Experiential teams, planning and executing campaigns for a wide client base.
A graduate from Nottingham University, Tom has previously worked on global, national and local campaigns, covering tech, automotive, corporate brands as well as experience working across music and entertainment and sport sectors.
Away from the the agency, Tom is a keen sportsman, playing both Rugby League and Cricket competitively and has be known to participate in the odd cycle race.