ALTER Natives

It is an undeniable fact that people like contact with other people.

Even in the world of digital communications and mobile proliferation at times there is no substitute for personal, face-to-face, information exchange.

That’s why we have developed groups of highly motivated people in every city and university throughout the UK and Ireland, trained to support our clients in retail, on campus, in venue and online.

We find, train and manage dedicated teams for great brands including Beats By Dre, Alcatel, Puma Running, Havaianas and Merrell. Some of our Natives are fulltime staff and some are students, either way they are a valuable business resource providing on-the-ground insight, product training, retail merchandising and social media buzz.

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2016 Key Stats for Students

4x

On average, students spend more than four times on alcohol than food in their first year at University

Student - Drinks

The UK has

2,500,000

students, an audience that contributes

£20 Billion

to the economy every year and represents the ABC1 consumers of the future.

56%

students unlikely to change banks after graduation.
With only

7%

saying they are very likely
to move, this demonstrates that students are brand loyal.

1.7x

Students are 1.7x more likely to log in to Facebook on a daily basis and

2.5x

more likely than the average to check Twitter every day.

£90

a week spent  on accommodation

Student - Housing

84%

of students take out a student loan

Student - Loans

34%

access their bank accounts by mobile phone

Student - Banking

£25

a week spent on transport

Student - Transport

39%

spending the same amount (£20 to £39.99) on going to the pub, cinema and club.

Student - Nightlife

According to ONS data, since 2010, total overall spending by students is estimated to have increased by

£1.4 Billion

This shows no sign of slowing as the same data also predicts that the UK annual spend figure for students will be approximately £37bn by 2020.

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