It is an undeniable fact that people like contact with other people, even in the world of digital communications and mobile proliferation at times there is no substitute for personal, face-to-face, information exchange. This where our brand ambassadors or ALTER Natives step-in.
We have developed groups of highly motivated people in every city and university throughout the UK and Ireland, trained to support our clients in retail, on campus, in venue and online.
We find, train and manage dedicated teams on brand ambassadors for great brands including Beats By Dre, Alcatel, Puma Running, Havaianas and Merrell. Some of our Natives are full-time staff and some are students, either way they are a valuable business resource providing on-the-ground insight, product training, retail merchandising and social media buzz.
2016 Key Stats for Students
On average, students spend more than four times on alcohol than food in their first year at University
The UK has
students, an audience that contributes
to the economy every year and represents the ABC1 consumers of the future.
students unlikely to change banks after graduation.
saying they are very likely
to move, this demonstrates that students are brand loyal.
Students are 1.7x more likely to log in to Facebook on a daily basis and
more likely than the average to check Twitter every day.
a week spent on accommodation
of students take out a student loan
access their bank accounts by mobile phone
a week spent on transport
spending the same amount (£20 to £39.99) on going to the pub, cinema and club.
According to ONS data, since 2010, total overall spending by students is estimated to have increased by
This shows no sign of slowing as the same data also predicts that the UK annual spend figure for students will be approximately £37bn by 2020.