Leggings Are In, Pork Pies Are Out

2018-03-15T12:16:09+00:00 14th March 2018|Consumers, Ecommerce, Fitness, Food and Drink, Millennials, Smartphones, Sport, Technology|

Quiche replaces pork pies in perhaps the most controversial twist from this year’s shopping basket shakeup, as revealed this week by the Office for National Statistics. The basket of goods reflects contemporary habits, making additions and exclusions to the basket in order to track changes in modern consumer tastes and calculate the changing cost [...]

Instagram’s Ever-Changing Algorithm

2018-03-15T12:17:07+00:00 2nd February 2018|Algorithm, Content, Digital Content, Digital Marketing, Facebook, Influencer Marketing, Innovation, Instagram, Smartphones, Social Media|

The Instagram algorithm has once again evolved with key changes to newsfeed, hashtag and discoverability features. So, what does this mean for your Instagram account and, more importantly, how can you continue to use the platform to your brand's advantage? Previously, Instagram posts would show up on users’ newsfeeds in chronological order. However, Instagram is [...]

CES 2018 Round Up

2018-02-21T17:09:07+00:00 12th January 2018|AI, Amazon, Amazon Alexa, Amazon Echo, Artificial Intelligence, Consumers, Innovation, Smart Home, Smartphones, Technology, VR, Wearables|

It has been another week of innovation at the CES 2018 exhibition. Electronics companies big and small flocked to fabulous Las Vegas to showcase their latest gadgets and after 51 years, the ‘global stage for innovation’ still managed to pack in some surprises. Boundary pushers Volocopter and Intel announced plans to bring into action [...]

Digital Marketing Predictions for 2018

2018-01-11T09:51:31+00:00 5th January 2018|Amazon, Amazon Alexa, Amazon Echo, Apple, Brand Loyalty, Content, Digital Content, Digital Marketing, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Smart Home, Snapchat, Social Media, Technology, YouTube|

Digital marketing is now ubiquitous in all marketing strategies, and its goal remains the same; identify your ideal audience, reach them at scale, and connect with them in the most effective and cost-efficient manner. But with each new year comes innovations and changes in an ever-evolving digital landscape. We’re kicking off 2018 with a [...]

Can Influencer Marketing Achieve the American Sport Dream?

2018-02-02T10:34:02+00:00 23rd November 2017|BBC, Consumer Engagement, Consumers, Digital Content, Digital Marketing, Influencer Marketing, Marketing Strategy, NBA, NFL, Social Media, Sport, UFC|

‘Cracking the US Market’ is a phrase often used to describe when musicians, actors and now even sportsmen jump over the pond to ply their trade and realise their American Dream.  However, this isn’t a one-way street.  While the UK are sending James Cordon across, in return the US are unloading some of the [...]

The Future of the Home is Smart

2017-11-23T13:15:43+00:00 20th November 2017|Amazon, Amazon Alexa, Amazon Echo, Apple, Google, Smart Home, Smartphones, Technology|

As we continue to embrace technology, it continues to influence our everyday lives. A recent study by CCS Insight shows that whilst the smartphone leads the way, the real future lies in smart home devices. In fact, it can be argued that we’re already there - with 50% of those interviewed in CCS’ survey [...]

Retailers fight back with Experiential

2017-11-01T14:21:02+00:00 31st October 2017|Brand Loyalty, Consumer Engagement, Ecommerce, Events, Experiential, Marketing Strategy, Retail|

Statistics have revealed designer discount mall ‘Bicester Village’ as one of the most popular tourist hotspots in Britain – trumping both the Tate Modern and the Natural History Museum with its 6.4 million visitors last year. A far cry from the hustle and bustle of Oxford Street, Bicester’s bijoux boutiques and unhurried atmosphere conjure [...]

Amazon look to enter wearables market

2017-10-19T10:01:55+00:00 29th September 2017|Amazon, Experiential, Marketing Strategy, Retail, Snapchat, Technology, Virtual Reality, VR, Wearables|

It has been reported that e-commerce giant Amazon is to enter the wearables market with its first device - a pair of ‘smart glasses’ that will connect with Alexa, the e-commerce giant’s hands-free, voice-controlled smart home device. In a bid to challenge Apple’s Siri and Android’s Google Assistant, Amazon’s glasses will be able to [...]

‘Human touch’ in a digital world

2017-11-01T14:18:49+00:00 6th September 2017|Business, Consumer Engagement, Consumers, Digital Marketing, Experiential, Field Team, Marketing Strategy, Retail, Tradition|

In recent years, human moments of face-to-face contact in business have become lost with increasing dependency on the digital world through technology and digital communication. From sales pitches to helplines, daily business transactions have become cold and machine-driven. Albeit cost-effective for the modern-day business, it is becoming apparent that the dehumanisation of these experiences [...]

Wearables: is it goodbye or just a ‘see you later’?

2017-11-02T09:21:42+00:00 31st August 2017|Data, Smartphones, Technology, Virtual Reality, VR, Wearables|

It has been reported that the wearables market is nearing its untimely death. With Nike shutting down its wearables division in 2014, Jawbone out of business a couple of years later and GoPro laying off 20% of its workforce last June – things seem to be going from bad to worse for the market [...]