Online Advertising Gets Political

2018-05-24T17:50:00+00:00

Friday 25 May marks a momentous day in Ireland’s history as the country goes to the polls to vote in an historic referendum on abortion law reform. Irish voters will be deciding on whether to repeal an amendment enshrined in the nation’s constitution of a near-total ban on abortion.   Yet it also marks [...]

Online Advertising Gets Political 2018-05-24T17:50:00+00:00

Leggings Are In, Pork Pies Are Out

2018-03-15T12:16:09+00:00

Quiche replaces pork pies in perhaps the most controversial twist from this year’s shopping basket shakeup, as revealed this week by the Office for National Statistics. The basket of goods reflects contemporary habits, making additions and exclusions to the basket in order to track changes in modern consumer tastes and calculate the changing cost [...]

Leggings Are In, Pork Pies Are Out 2018-03-15T12:16:09+00:00

Instagram’s Ever-Changing Algorithm

2018-03-15T12:17:07+00:00

The Instagram algorithm has once again evolved with key changes to newsfeed, hashtag and discoverability features. So, what does this mean for your Instagram account and, more importantly, how can you continue to use the platform to your brand's advantage? Previously, Instagram posts would show up on users’ newsfeeds in chronological order. However, Instagram is [...]

Instagram’s Ever-Changing Algorithm 2018-03-15T12:17:07+00:00

CES 2018 Round Up

2018-02-21T17:09:07+00:00

It has been another week of innovation at the CES 2018 exhibition. Electronics companies big and small flocked to fabulous Las Vegas to showcase their latest gadgets and after 51 years, the ‘global stage for innovation’ still managed to pack in some surprises. Boundary pushers Volocopter and Intel announced plans to bring into action [...]

CES 2018 Round Up 2018-02-21T17:09:07+00:00

Digital Marketing Predictions for 2018

2018-01-11T09:51:31+00:00

Digital marketing is now ubiquitous in all marketing strategies, and its goal remains the same; identify your ideal audience, reach them at scale, and connect with them in the most effective and cost-efficient manner. But with each new year comes innovations and changes in an ever-evolving digital landscape. We’re kicking off 2018 with a [...]

Digital Marketing Predictions for 2018 2018-01-11T09:51:31+00:00

Can Influencer Marketing Achieve the American Sport Dream?

2018-02-02T10:34:02+00:00

‘Cracking the US Market’ is a phrase often used to describe when musicians, actors and now even sportsmen jump over the pond to ply their trade and realise their American Dream.  However, this isn’t a one-way street.  While the UK are sending James Cordon across, in return the US are unloading some of the [...]

Can Influencer Marketing Achieve the American Sport Dream? 2018-02-02T10:34:02+00:00

The Future of the Home is Smart

2017-11-23T13:15:43+00:00

As we continue to embrace technology, it continues to influence our everyday lives. A recent study by CCS Insight shows that whilst the smartphone leads the way, the real future lies in smart home devices. In fact, it can be argued that we’re already there - with 50% of those interviewed in CCS’ survey [...]

The Future of the Home is Smart 2017-11-23T13:15:43+00:00

Retailers fight back with Experiential

2017-11-01T14:21:02+00:00

Statistics have revealed designer discount mall ‘Bicester Village’ as one of the most popular tourist hotspots in Britain – trumping both the Tate Modern and the Natural History Museum with its 6.4 million visitors last year. A far cry from the hustle and bustle of Oxford Street, Bicester’s bijoux boutiques and unhurried atmosphere conjure [...]

Retailers fight back with Experiential 2017-11-01T14:21:02+00:00

Amazon look to enter wearables market

2017-10-19T10:01:55+00:00

It has been reported that e-commerce giant Amazon is to enter the wearables market with its first device - a pair of ‘smart glasses’ that will connect with Alexa, the e-commerce giant’s hands-free, voice-controlled smart home device. In a bid to challenge Apple’s Siri and Android’s Google Assistant, Amazon’s glasses will be able to [...]

Amazon look to enter wearables market 2017-10-19T10:01:55+00:00