Addicted to ‘Likes’

2017-03-23T16:05:36+00:00 23rd March 2017|Addiction, Facebook, Instagram, Social Media, Technology|

A recent article in The Guardian looks at the thrill of positive feedback in relation to social media. The article notes similarities between recent social media behaviour and the results from past psychological experiments that sought to understand how humans respond to feedback and rewards. In 1971, psychologist Michael Zeiler carried out an experiment [...]