Consumer PR

Out with mobile and in with gin

2017-03-20T11:30:23+00:00 17th March 2017|Consumer PR, Design and Creative, Experiential, Food and Drink, Statistics, Technology|

The ONS has revealed its annual shopping basket for 2017, noting growing consumer trends in the realm of conscious eating, cycling and gin. Non-dairy milks made from soya and almond have made it into the basket for the first time, reflecting the rise in popularity of veganism and dairy-free diets. The cycle helmet made its [...]

The Power of Nostalgia

2017-03-20T11:17:26+00:00 13th March 2017|Brexit, Consumer PR, Experiential, Marketing Strategy, Nationalism, Nostalgia Marketing, Political Strategy, Politics, Social Media, Technology|

In recent months, brands from all industries have been maximising nostalgia marketing strategies - driving energy into their marketing campaigns by reinforcing positive cultural memories from previous decades. This type of marketing has been particularly fruitful for brands who have been able to seamlessly merge the old with the new, in a bid to [...]

Alcatel Launches The World’s First Interactive LED-Covered Smartphone

2017-03-06T13:48:21+00:00 27th February 2017|Consumer PR, News, Technology|

Alcatel have today announced the launch of the A5 LED at Mobile World Congress in Barcelona - the world’s first interactive LED-covered smartphone. The phone delivers on Alcatel’s ‘Enjoy Now’ promise with innovations for young consumers that are energetic and expressive with their technology.           “With the innovative A5 LED, Alcatel is delivering new fun [...]

Augmented Advertising

2017-03-06T13:42:43+00:00 23rd February 2017|Consumer PR, Design and Creative, Experiential, News, Technology|

British start-up Lightvert have created a ground-breaking augmented reality advertising system that uses lasers to project large-scale images from the sides of city scrapers. Using such technology, marketers can now rise above the noise of street-level advertising and engage with audiences on an unprecedented scale with virtual billboards in the sky. Lightvert’s ECHO system [...]

Drive growth from your agency relationship

2017-03-06T14:14:36+00:00 14th February 2017|Consumer PR, Design and Creative, Experiential, Field Teams/ Student Brand Ambassadors, News|

In an ever-evolving digital world, the client-agency relationship is more important than ever before. Management consultant experts at McKinsey & Company suggest that marketing leaders should look to strengthen their relationships with their agencies in a bid to drive company growth; with co-planning, shared goals and transparency at the heart of this. Planning for [...]

The Press Release – CEASED 2016

2017-03-06T15:20:28+00:00 21st November 2016|Consumer PR, News|

In the ever-evolving world of public relations, one thing has always remained constant – the trusty press release. I never studied PR at university, but I can only imagine the hours of lectures/seminars dictating students how to write ‘the perfect press release’, even when I first started in the profession I spent hours drafting [...]