Instagram’s Ever-Changing Algorithm

2018-03-15T12:17:07+00:00 2nd February 2018|Algorithm, Content, Digital Content, Digital Marketing, Facebook, Influencer Marketing, Innovation, Instagram, Smartphones, Social Media|

The Instagram algorithm has once again evolved with key changes to newsfeed, hashtag and discoverability features. So, what does this mean for your Instagram account and, more importantly, how can you continue to use the platform to your brand's advantage? Previously, Instagram posts would show up on users’ newsfeeds in chronological order. However, Instagram is [...]

Digital Marketing Predictions for 2018

2018-01-11T09:51:31+00:00 5th January 2018|Amazon, Amazon Alexa, Amazon Echo, Apple, Brand Loyalty, Content, Digital Content, Digital Marketing, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Smart Home, Snapchat, Social Media, Technology, YouTube|

Digital marketing is now ubiquitous in all marketing strategies, and its goal remains the same; identify your ideal audience, reach them at scale, and connect with them in the most effective and cost-efficient manner. But with each new year comes innovations and changes in an ever-evolving digital landscape. We’re kicking off 2018 with a [...]