Design and Creative

Out with mobile and in with gin

2017-03-20T11:30:23+00:00 17th March 2017|Consumer PR, Design and Creative, Experiential, Food and Drink, Statistics, Technology|

The ONS has revealed its annual shopping basket for 2017, noting growing consumer trends in the realm of conscious eating, cycling and gin. Non-dairy milks made from soya and almond have made it into the basket for the first time, reflecting the rise in popularity of veganism and dairy-free diets. The cycle helmet made its [...]

Augmented Advertising

2017-03-06T13:42:43+00:00 23rd February 2017|Consumer PR, Design and Creative, Experiential, News, Technology|

British start-up Lightvert have created a ground-breaking augmented reality advertising system that uses lasers to project large-scale images from the sides of city scrapers. Using such technology, marketers can now rise above the noise of street-level advertising and engage with audiences on an unprecedented scale with virtual billboards in the sky. Lightvert’s ECHO system [...]

Drive growth from your agency relationship

2017-03-06T14:14:36+00:00 14th February 2017|Consumer PR, Design and Creative, Experiential, Field Teams/ Student Brand Ambassadors, News|

In an ever-evolving digital world, the client-agency relationship is more important than ever before. Management consultant experts at McKinsey & Company suggest that marketing leaders should look to strengthen their relationships with their agencies in a bid to drive company growth; with co-planning, shared goals and transparency at the heart of this. Planning for [...]