Field Teams/ Student Brand Ambassadors

ALTER recruit PUMA Running Team

2017-03-07T12:31:35+00:00 7th March 2017|Experiential, Field Teams/ Student Brand Ambassadors, News, Social Media|

Our latest work for PUMA sees us developing and managing the brand's running field team programme. The programme will include six field team staff, who will work across the UK and Ireland visiting retailers, to train staff and promote the brand. The PUMA Running Team will inspire a change in perceptions of the brand in the [...]

Drive growth from your agency relationship

2017-03-06T14:14:36+00:00 14th February 2017|Consumer PR, Design and Creative, Experiential, Field Teams/ Student Brand Ambassadors, News|

In an ever-evolving digital world, the client-agency relationship is more important than ever before. Management consultant experts at McKinsey & Company suggest that marketing leaders should look to strengthen their relationships with their agencies in a bid to drive company growth; with co-planning, shared goals and transparency at the heart of this. Planning for [...]