The Power of Nostalgia

2017-03-20T11:17:26+00:00 13th March 2017|Brexit, Consumer PR, Experiential, Marketing Strategy, Nationalism, Nostalgia Marketing, Political Strategy, Politics, Social Media, Technology|

In recent months, brands from all industries have been maximising nostalgia marketing strategies - driving energy into their marketing campaigns by reinforcing positive cultural memories from previous decades. This type of marketing has been particularly fruitful for brands who have been able to seamlessly merge the old with the new, in a bid to [...]