ALTER recruit PUMA Running Team

2017-03-07T12:31:35+00:00 7th March 2017|Experiential, Field Teams/ Student Brand Ambassadors, News, Social Media|

Our latest work for PUMA sees us developing and managing the brand's running field team programme. The programme will include six field team staff, who will work across the UK and Ireland visiting retailers, to train staff and promote the brand. The PUMA Running Team will inspire a change in perceptions of the brand in the [...]

Experience at the forefront of the consumer journey

2017-03-07T12:10:32+00:00 3rd March 2017|Experiential, News, Technology|

According to a recent study by Adobe, 76% of marketers agree that the discipline of marketing has changed more in the last two years than in the previous fifty and has, in turn, placed customer experience at the forefront of the consumer journey. Customer experience models that worked just 5 years ago are simply [...]

Alcatel Launches The World’s First Interactive LED-Covered Smartphone

2017-03-06T13:48:21+00:00 27th February 2017|Consumer PR, News, Technology|

Alcatel have today announced the launch of the A5 LED at Mobile World Congress in Barcelona - the world’s first interactive LED-covered smartphone. The phone delivers on Alcatel’s ‘Enjoy Now’ promise with innovations for young consumers that are energetic and expressive with their technology.           “With the innovative A5 LED, Alcatel is delivering new fun [...]

Augmented Advertising

2017-03-06T13:42:43+00:00 23rd February 2017|Consumer PR, Design and Creative, Experiential, News, Technology|

British start-up Lightvert have created a ground-breaking augmented reality advertising system that uses lasers to project large-scale images from the sides of city scrapers. Using such technology, marketers can now rise above the noise of street-level advertising and engage with audiences on an unprecedented scale with virtual billboards in the sky. Lightvert’s ECHO system [...]

Drive growth from your agency relationship

2017-03-06T14:14:36+00:00 14th February 2017|Consumer PR, Design and Creative, Experiential, Field Teams/ Student Brand Ambassadors, News|

In an ever-evolving digital world, the client-agency relationship is more important than ever before. Management consultant experts at McKinsey & Company suggest that marketing leaders should look to strengthen their relationships with their agencies in a bid to drive company growth; with co-planning, shared goals and transparency at the heart of this. Planning for [...]

Video at Forefront of Facebook’s Ad Revenue Strategy

2017-03-06T15:14:11+00:00 3rd February 2017|News, Social Media|

Facebook’s founder, Mark Zuckerberg believes the financial future of the mobile app lies in putting video at the forefront, as reported by The Financial Times. This is why Facebook has recently launched a separate tab, away from the newsfeed, that acts as a hub for both user-generated and professional video content. Video provides a [...]

The Press Release – CEASED 2016

2017-03-06T15:20:28+00:00 21st November 2016|Consumer PR, News|

In the ever-evolving world of public relations, one thing has always remained constant – the trusty press release. I never studied PR at university, but I can only imagine the hours of lectures/seminars dictating students how to write ‘the perfect press release’, even when I first started in the profession I spent hours drafting [...]