Brand loyalty through personalisation

2017-11-02T10:02:56+00:00 6th April 2017|Brand Loyalty, Data, Marketing Strategy, Personalisation|

Personalisation is key to gaining brand loyalty and a priority for brands and is being pursued across every sector. The development of new technologies has led to the emergence of a savvier, more demanding consumer. Personalisation is now an obligatory tool for brands of all industries and sizes, as opposed to something that was [...]