Tech not Trump

2017-11-02T10:08:41+00:00 31st March 2017|Politics, Technology, Virtual Reality, VR|

Thomas Carlyle’s ‘Great Man’ theory supports the thought that great leaders are born and not made – that certain individuals come into the world with characteristics and abilities that enable them to shape the very history of our world. These days, Carlyle’s theory is predominantly rebuked by historians, with most believing that demography, climate [...]

The Power of Nostalgia

2017-03-20T11:17:26+00:00 13th March 2017|Brexit, Consumer PR, Experiential, Marketing Strategy, Nationalism, Nostalgia Marketing, Political Strategy, Politics, Social Media, Technology|

In recent months, brands from all industries have been maximising nostalgia marketing strategies - driving energy into their marketing campaigns by reinforcing positive cultural memories from previous decades. This type of marketing has been particularly fruitful for brands who have been able to seamlessly merge the old with the new, in a bid to [...]