Social Media

Instagram’s Ever-Changing Algorithm

2018-03-15T12:17:07+00:00 2nd February 2018|Algorithm, Content, Digital Content, Digital Marketing, Facebook, Influencer Marketing, Innovation, Instagram, Smartphones, Social Media|

The Instagram algorithm has once again evolved with key changes to newsfeed, hashtag and discoverability features. So, what does this mean for your Instagram account and, more importantly, how can you continue to use the platform to your brand's advantage? Previously, Instagram posts would show up on users’ newsfeeds in chronological order. However, Instagram is [...]

Digital Marketing Predictions for 2018

2018-01-11T09:51:31+00:00 5th January 2018|Amazon, Amazon Alexa, Amazon Echo, Apple, Brand Loyalty, Content, Digital Content, Digital Marketing, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Smart Home, Snapchat, Social Media, Technology, YouTube|

Digital marketing is now ubiquitous in all marketing strategies, and its goal remains the same; identify your ideal audience, reach them at scale, and connect with them in the most effective and cost-efficient manner. But with each new year comes innovations and changes in an ever-evolving digital landscape. We’re kicking off 2018 with a [...]

Can Influencer Marketing Achieve the American Sport Dream?

2018-02-02T10:34:02+00:00 23rd November 2017|BBC, Consumer Engagement, Consumers, Digital Content, Digital Marketing, Influencer Marketing, Marketing Strategy, NBA, NFL, Social Media, Sport, UFC|

‘Cracking the US Market’ is a phrase often used to describe when musicians, actors and now even sportsmen jump over the pond to ply their trade and realise their American Dream.  However, this isn’t a one-way street.  While the UK are sending James Cordon across, in return the US are unloading some of the [...]

Snap Spectacles – here to stay?

2017-11-02T09:53:00+00:00 13th June 2017|Digital Marketing, Facebook, Instagram, Smartphones, Snapchat, Social Media, Technology|

Video-recording sunglasses from the company behind Snapchat have recently launched in the UK. On sale for £129.99, Snap Spectacles have been met with wide acclaim for their concept and ease of use. Wearers are able to record 10-second videos of what they can see by touching a button at the side of the glasses [...]

Build brand advocacy with experiential marketing

2017-11-02T09:35:45+00:00 5th June 2017|Brand Loyalty, Digital Marketing, Events, Experiential, Marketing Strategy, Social Media, Virtual Reality, VR, Word Of Mouth|

Experiential marketing is the art and science of connecting consumers with a brand by immersing them in a unique, exciting and memorable experience. When done properly, interactive engagements should positively change brand perception, drive sales, build loyal following and increase brand awareness. More often than not, brand experiences are directed at millennials - digital [...]

Increase brand engagement through influencer marketing

2017-10-19T10:07:38+00:00 28th April 2017|Consumer Engagement, Digital Content, Digital Marketing, Influencer Marketing, Marketing Strategy, Social Media, Word Of Mouth|

After years of struggling, influencer marketing has now found its place as a key strategy embraced across the industry by brands and agencies alike. More than 60% of brands have implemented influencer marketing in their 2016 marketing strategy, with this number predicted to jump to 75% by the end of 2017. While advertising of [...]

Addicted to ‘Likes’

2017-03-23T16:05:36+00:00 23rd March 2017|Addiction, Facebook, Instagram, Social Media, Technology|

A recent article in The Guardian looks at the thrill of positive feedback in relation to social media. The article notes similarities between recent social media behaviour and the results from past psychological experiments that sought to understand how humans respond to feedback and rewards. In 1971, psychologist Michael Zeiler carried out an experiment [...]

The Power of Nostalgia

2017-03-20T11:17:26+00:00 13th March 2017|Brexit, Consumer PR, Experiential, Marketing Strategy, Nationalism, Nostalgia Marketing, Political Strategy, Politics, Social Media, Technology|

In recent months, brands from all industries have been maximising nostalgia marketing strategies - driving energy into their marketing campaigns by reinforcing positive cultural memories from previous decades. This type of marketing has been particularly fruitful for brands who have been able to seamlessly merge the old with the new, in a bid to [...]

ALTER recruit PUMA Running Team

2017-03-07T12:31:35+00:00 7th March 2017|Experiential, Field Teams/ Student Brand Ambassadors, News, Social Media|

Our latest work for PUMA sees us developing and managing the brand's running field team programme. The programme will include six field team staff, who will work across the UK and Ireland visiting retailers, to train staff and promote the brand. The PUMA Running Team will inspire a change in perceptions of the brand in the [...]

Video at Forefront of Facebook’s Ad Revenue Strategy

2017-03-06T15:14:11+00:00 3rd February 2017|News, Social Media|

Facebook’s founder, Mark Zuckerberg believes the financial future of the mobile app lies in putting video at the forefront, as reported by The Financial Times. This is why Facebook has recently launched a separate tab, away from the newsfeed, that acts as a hub for both user-generated and professional video content. Video provides a [...]