Social Media
The Instagram algorithm has once again evolved with key changes to newsfeed, hashtag and discoverability features. So, what does this mean for your Instagram account and, more importantly, how can you continue to use the platform to your brand's advantage? Previously, Instagram posts would show up on users’ newsfeeds in chronological order. However, Instagram is [...]
Digital marketing is now ubiquitous in all marketing strategies, and its goal remains the same; identify your ideal audience, reach them at scale, and connect with them in the most effective and cost-efficient manner. But with each new year comes innovations and changes in an ever-evolving digital landscape. We’re kicking off 2018 with a [...]
‘Cracking the US Market’ is a phrase often used to describe when musicians, actors and now even sportsmen jump over the pond to ply their trade and realise their American Dream. However, this isn’t a one-way street. While the UK are sending James Cordon across, in return the US are unloading some of the [...]
Video-recording sunglasses from the company behind Snapchat have recently launched in the UK. On sale for £129.99, Snap Spectacles have been met with wide acclaim for their concept and ease of use. Wearers are able to record 10-second videos of what they can see by touching a button at the side of the glasses [...]
Experiential marketing is the art and science of connecting consumers with a brand by immersing them in a unique, exciting and memorable experience. When done properly, interactive engagements should positively change brand perception, drive sales, build loyal following and increase brand awareness. More often than not, brand experiences are directed at millennials - digital [...]
After years of struggling, influencer marketing has now found its place as a key strategy embraced across the industry by brands and agencies alike. More than 60% of brands have implemented influencer marketing in their 2016 marketing strategy, with this number predicted to jump to 75% by the end of 2017. While advertising of [...]
A recent article in The Guardian looks at the thrill of positive feedback in relation to social media. The article notes similarities between recent social media behaviour and the results from past psychological experiments that sought to understand how humans respond to feedback and rewards. In 1971, psychologist Michael Zeiler carried out an experiment [...]
In recent months, brands from all industries have been maximising nostalgia marketing strategies - driving energy into their marketing campaigns by reinforcing positive cultural memories from previous decades. This type of marketing has been particularly fruitful for brands who have been able to seamlessly merge the old with the new, in a bid to [...]
Our latest work for PUMA sees us developing and managing the brand's running field team programme. The programme will include six field team staff, who will work across the UK and Ireland visiting retailers, to train staff and promote the brand. The PUMA Running Team will inspire a change in perceptions of the brand in the [...]
Facebook’s founder, Mark Zuckerberg believes the financial future of the mobile app lies in putting video at the forefront, as reported by The Financial Times. This is why Facebook has recently launched a separate tab, away from the newsfeed, that acts as a hub for both user-generated and professional video content. Video provides a [...]
