ALCATEL 2019-07-15T10:50:44+01:00

Project Description

ALCATEL

Owning the Hearts and Minds of Mobile Retailers, Changing Consumer Perception and Driving Sales

Our brief from Alcatel was to provide an integrated marketing communications service to help it become the No.3 mobile phone company by volume in the UK.

We talked with over 300 mobile phone retailers and heard that Alcatel makes great phones but consumers don’t know what the company stands for; they don’t know what the brand means. Then we asked a panel of 20,000 consumers what they wanted from phones at different price points and they told us that they want really great technology, but don’t want to pay ridiculous prices or be tied to long contracts.

We recruit, train and manage a full-time Tech Team which visits over 1,000 retailers and call centres a month, focusing on building relationships with retail and call centre staff, and winning the hearts and minds of retail through training and relationship building.

We design and run Alcatel’s PR and social media campaigns; we use traditional media and social media channels to amplify the People’s Champion message. We manage Alcatel’s brand partnerships, ranging from The Clothes Show to The Rugby Super League, and produce these events through our in-house production team.

We design and build Alcatel’s trade marketing experiences to engage with trade customers and reinforce the Great Tech, Great Price message. And we even converted a London taxi into a VR experience, The Boom Me Up Taxi.

Alcatel Advertising Agency London

ALCATEL

Owning the Hearts and Minds of Mobile Retailers, Changing Consumer Perception and Driving Sales

Our brief from Alcatel was to provide an integrated marketing communications service to help it become the No.3 mobile phone company by volume in the UK.

We talked with over 300 mobile phone retailers and heard that Alcatel makes great phones but consumers don’t know what the company stands for; they don’t know what the brand means. Then we asked a panel of 20,000 consumers what they wanted from phones at different price points and they told us that they want really great technology, but don’t want to pay ridiculous prices or be tied to long contracts.

We recruit, train and manage a full-time Tech Team which visits over 1,000 retailers and call centres a month, focusing on building relationships with retail and call centre staff, and winning the hearts and minds of retail through training and relationship building.

We design and run Alcatel’s PR and social media campaigns; we use traditional media and social media channels to amplify the People’s Champion message. We manage Alcatel’s brand partnerships, ranging from The Clothes Show to The Rugby Super League, and produce these events through our in-house production team.

We design and build Alcatel’s trade marketing experiences to engage with trade customers and reinforce the Great Tech, Great Price message. And we even converted a London taxi into a VR experience, The Boom Me Up Taxi.

Alcatel Advertising Agency London