Our long-term client Havaianas, launched their second annual #freeyourfeet Day across Europe this June – and ALTER was there to help celebrate via an exclusive launch party in London.

After a hiatus from IRL events due to COVID, Havaianas, who have now been a client of ALTER for ten years, were finally able to bring their summer vibes in person to an exclusive London audience on the rooftop of London’s infamous Tree House hotel. ALTER executed a rooftop party for the iconic footwear brand, where over 250 guests of UK media, influencers, retailers and friends of Havaianas enjoyed an evening of sunshine, rooftop views, branded cocktails and, of course, flip flops.
This season’s styles of flip-flops, slides, sandals and espadrilles adorned the venue through our colourful branded custom-made wall and ceiling installations.
Media and influencers were invited into the fruit stall inspired gifting suite, where they could collect the latest products and receive personalised gifting.

Despite a London tube strike and nationwide rail strike, capacity crowds made their way across London to attend the event and enjoy the summer solstice and #freeyourfeet celebration.

Our PR, and influencer outreach activity resulted in over 450 pieces of social media coverage across Instagram and TikTok – generating over £100k in PR value and delivering a 3-1 ROI for the Havaianas brand.