BERRY BROS. & RUDD 2018-10-17T11:13:42+00:00

Project Description

BERRY BROS. & RUDD

Making London’s Oldest Fine Wine and Spirits Vintner Relevant to Today’s Drinkers

With two Royal Warrants and a rich family history dating back to 1698, BBR is rightly known as London’s finest vintner. Our job is to provide them with brand communications tools that tell of their discernment, quality and integrity, but in a manner that is relevant and compelling to today’s premium and super-premium brand drinkers.

Our communications work includes the creation of brand guidelines and activation toolkits, social-media campaigns, influencer engagement, event experiences and wine producer showcases.

We are responsible for
No.3 Gin Brand Guidelines and Activation Toolkit
The Glenrothes – Vintage Vinyl Tasting Sessions Brand Activation Platform
The King’s Ginger Experiential
BBR Wine Producers Showcase
Pink Pigeon Brand Guidelines and Activation Toolkit
Penny Blue Brand Guidelines and Activation Toolkit

BERRY BROS. & RUDD

Making London’s Oldest Fine Wine and Spirits Vintner Relevant to Today’s Drinkers

With two Royal Warrants and a rich family history dating back to 1698, BBR is rightly known as London’s finest vintner. Our job is to provide them with brand communications tools that tell of their discernment, quality and integrity, but in a manner that is relevant and compelling to today’s premium and super-premium brand drinkers.

Our communications work includes the creation of brand guidelines and activation toolkits, social-media campaigns, influencer engagement, event experiences and wine producer showcases.

We are responsible for
No.3 Gin Brand Guidelines and Activation Toolkit
The Glenrothes – Vintage Vinyl Tasting Sessions Brand Activation Platform
The King’s Ginger Experiential
BBR Wine Producers Showcase
Pink Pigeon Brand Guidelines and Activation Toolkit
Penny Blue Brand Guidelines and Activation Toolkit

KING’S GINGER

King Edward VII was a trailblazer who literally lived life in the fast lane. He would endlessly drive his horseless carriage (a Daimler), whatever the weather. So much so, that in 1903 the Royal Physician became concerned about the monarch’s health. So, he called on Berry Bros. and Rudd for a solution, a high-strength liqueur that would warm and revivify His Majesty. Crafted from ginger, for centuries celebrated for its medicinal properties, The King’s Ginger was born.

It’s a rich story that needs to be told to discerning young drinkers looking for a more colourful alternative to a gin & tonic, so ALTER created an on-trade and off-trade brand engagement campaign that introduces drinkers to the story and gets them making some great tasting drinks.

The UK-wide campaign, called the ‘The King’s Table’, focuses on the key serve, the King’s & Tonic, aimed at targeting the recent ‘ginaissance’ in the UK, with gin sales continuing to grow at 16% per year. The King’s & Tonic is a natural progression for existing gin & tonic drinkers looking for something a bit different to add to their drinks repertoire.

Activations are supported by a social media strategy and an influencer campaign that promotes the brand to a new generation of Millennial drinkers and positions the King’s & Tonic as a more colourful G&T. Through engaging content and audience-targeting, we increased The King’s Ginger Instagram following by 178% since July of last year, while also establishing an engagement rate of 6.5% – 4.8% higher than the industry average.

No.3 Gin

Simon Berry, Chairman of Berry Bros. & Rudd, says of No.3 that it is “gin that tastes like gin should”. It is the best gin in the world, with more trade medals than any other gin.

Our job was to create a brand identity that differentiates No.3 from the mass of “Johnny-come-lately” gin brands and to tell the rich story behind No.3 London Dry Gin. We used the Unlock Taste theme to design and promote the quality of the recipe, the use of the finest ingredients and the 100-year-old copper pot stills; the authority of the distillers and the team at Berry Bros. with over 300 years of wine and spirit making expertise; and the integrity that comes with being credited with two Royal Warrants.

Unlock Taste tells the story of the meeting of the founding group of experts in the parlour of the Berry Bros. home at No.3 St James’s Street and their desire to create the best gin in the world. As reference points we use the key to the parlour, the map of St James’s and the six balanced, harmonious ingredients that give No.3 Gin a bright, crisp taste with a wonderful welcome of juniper.

Results
The result is a tool kit with a suite of mouth-watering drinks photography and lifestyle shots, a set of brand guidelines and an Unlock Taste brand activation that combine to provide a brand identity that is clear, purposeful and meaningful, and which has been embraced by the business and rolled out internationally.

KING’S GINGER

King Edward VII was a trailblazer who literally lived life in the fast lane. He would endlessly drive his horseless carriage (a Daimler), whatever the weather. So much so, that in 1903 the Royal Physician became concerned about the monarch’s health. So, he called on Berry Bros. and Rudd for a solution, a high-strength liqueur that would warm and revivify His Majesty. Crafted from ginger, for centuries celebrated for its medicinal properties, The King’s Ginger was born.

It’s a rich story that needs to be told to discerning young drinkers looking for a more colourful alternative to a gin & tonic, so ALTER created an on-trade and off-trade brand engagement campaign that introduces drinkers to the story and gets them making some great tasting drinks.

The UK-wide campaign, called the ‘The King’s Table’, focuses on the key serve, the King’s & Tonic, aimed at targeting the recent ‘ginaissance’ in the UK, with gin sales continuing to grow at 16% per year. The King’s & Tonic is a natural progression for existing gin & tonic drinkers looking for something a bit different to add to their drinks repertoire.

Activations are supported by a social media strategy and an influencer campaign that promotes the brand to a new generation of Millennial drinkers and positions the King’s & Tonic as a more colourful G&T. Through engaging content and audience-targeting, we increased The King’s Ginger Instagram following by 178% since July of last year, while also establishing an engagement rate of 6.5% – 4.8% higher than the industry average.

No.3 Gin

Simon Berry, Chairman of Berry Bros. & Rudd, says of No.3 that it is “gin that tastes like gin should”. It is the best gin in the world, with more trade medals than any other gin.

Our job was to create a brand identity that differentiates No.3 from the mass of “Johnny-come-lately” gin brands and to tell the rich story behind No.3 London Dry Gin. We used the Unlock Taste theme to design and promote the quality of the recipe, the use of the finest ingredients and the 100-year-old copper pot stills; the authority of the distillers and the team at Berry Bros. with over 300 years of wine and spirit making expertise; and the integrity that comes with being credited with two Royal Warrants.

Unlock Taste tells the story of the meeting of the founding group of experts in the parlour of the Berry Bros. home at No.3 St James’s Street and their desire to create the best gin in the world. As reference points we use the key to the parlour, the map of St James’s and the six balanced, harmonious ingredients that give No.3 Gin a bright, crisp taste with a wonderful welcome of juniper.

Results
The result is a tool kit with a suite of mouth-watering drinks photography and lifestyle shots, a set of brand guidelines and an Unlock Taste brand activation that combine to provide a brand identity that is clear, purposeful and meaningful, and which has been embraced by the business and rolled out internationally.