HAVAIANAS
TRADI ZORI
This year Havaianas has tapped into its roots to release a new and innovative, unisex silhouette – the Tradi Zori.
A playoff of the original Havaianas Tradicional style and Japanese Zori sandals, the Tradi Zori merges the design from two diverse cultures to offer a flip flop that can live beyond the beach and cater to the fashion-concious consumer.
To catapult this new and exciting style available at ASOS, we enlisted the UK’s biggest influencer powerhouses such as Lissy Roddy, Miss Joslin, Natalia Kurda, Fuhzz, Aminah Ali and Carms London to bring this new style of flip flop in front of the masses and establish it as a ‘cool-girl’ fashion staple through desirable social media content.
Take a look at our other Havaianas influencer campaigns, such as our Pride Campaign or our Sparkle TikTok Campaign.
