HAVAIANAS 2019-07-15T10:40:09+01:00

Project Description

HAVAIANAS

“Let’s Summer” Communications Campaign to Promote the Iconic Brazilian Flip-Flop Brand

Our PR team works with fashion, lifestyle and travel publications. Through product placement and new style promotions we generate in excess of 800 features a year with an equivalent media value close to £2m.
We host amazing Press Days to introduce influencers and magazine journalists to the new ranges and new thoughts behind the brand.

Local Soul 2019
The local soul project is about giving local artists in 3 locations, Ibiza, Tel Aviv and Mykonos, the chance to use Havaianas as a canvas to showcase their design and inspiration.
Havaianas will also be taking over a beach venue in each place for the whole summer to bring a touch of Brazil to the Mediterranean, with special music sessions and one very special headline event in each location over the summer.
Everyone can come to one of these destinations and have a true Havaianas moment.ALTER partnered with 6 high profile UK influencers for the launch event in Tel aviv, generating fantastic content that reached over 600k via social media

Havaianas Women for Women Campaign
The Women For Women international collaboration saw designers from across the globe work with Havaianas to bring awareness to an extremely important cause. The aim was to increase awareness and raise money for the charity that helps women survivors of war rebuild their lives.
We generated over 60 pieces of coverage including marquee media titles such as the London Evening Standard, Vogue online, Tatler online, Stylist and Grazia.

Havaianas PR Events Agency London

HAVAIANAS

“Let’s Summer” Communications Campaign to Promote the Iconic Brazilian Flip-Flop Brand

Our PR team works with fashion, lifestyle and travel publications. Through product placement and new style promotions we generate in excess of 800 features a year with an equivalent media value close to £2m.
We host amazing Press Days to introduce influencers and magazine journalists to the new ranges and new thoughts behind the brand.

Local Soul 2019
The local soul project is about giving local artists in 3 locations, Ibiza, Tel Aviv and Mykonos, the chance to use Havaianas as a canvas to showcase their design and inspiration.
Havaianas will also be taking over a beach venue in each place for the whole summer to bring a touch of Brazil to the Mediterranean, with special music sessions and one very special headline event in each location over the summer.
Everyone can come to one of these destinations and have a true Havaianas moment.ALTER partnered with 6 high profile UK influencers for the launch event in Tel aviv, generating fantastic content that reached over 600k via social media

Havaianas Women for Women Campaign
The Women For Women international collaboration saw designers from across the globe work with Havaianas to bring awareness to an extremely important cause. The aim was to increase awareness and raise money for the charity that helps women survivors of war rebuild their lives.
We generated over 60 pieces of coverage including marquee media titles such as the London Evening Standard, Vogue online, Tatler online, Stylist and Grazia.

Havaianas PR Events Agency London