HAVAIANAS 2020-01-15T17:58:44+00:00

Project Description

Havaianas x Arlin Graff IPE

Havaianas have long worked with IPE (Instituto de Pesquisas Ecológicas, aka Institute for Ecological Research), a charity which supports the Amazonian Rainforest.

This year, the brand teamed up with Sao Paulo street artist and environmentalist Arlin Graff. The collaboration saw the creation of three limited edition IPÊ flip flop designs, each donating a percentage of profits back to the Amazonian rainforest. 

To further highlight the cause, Graff took to Redchurch Street in London’s Shoreditch, spray-painting an entire wall of a building to celebrate his work. The artwork contained a plaque detailing why Graff’s work was so important in highlighting the ongoing issues faced in the Amazonian Rainforest and throughout the world as animals continue to become endangered.

Teaming up with Global Street Art and Wonderland Magazine, the collaboration was further amplified through an event in the heart of Shoreditch and digital assets not only showcasing the project, but introducing audiences to Arlin Graff and the Havaianas IPE partnership.

Havaianas using the power of colour

Havaianas x Arlin Graff IPE

Havaianas have long worked with IPE (Instituto de Pesquisas Ecológicas, aka Institute for Ecological Research), a charity which supports the Amazonian Rainforest.

This year, the brand teamed up with Sao Paulo street artist and environmentalist Arlin Graff. The collaboration saw the creation of three limited edition IPÊ flip flop designs, each donating a percentage of profits back to the Amazonian rainforest. 

To further highlight the cause, Graff took to Redchurch Street in London’s Shoreditch, spray-painting an entire wall of a building to celebrate his work. The artwork contained a plaque detailing why Graff’s work was so important in highlighting the ongoing issues faced in the Amazonian Rainforest and throughout the world as animals continue to become endangered.

Teaming up with Global Street Art and Wonderland Magazine, the collaboration was further amplified through an event in the heart of Shoreditch and digital assets not only showcasing the project, but introducing audiences to Arlin Graff and the Havaianas IPE partnership.

Havaianas using the power of colour

Havaianas x Arlin Graff IPE

Havaianas have long worked with IPE (Instituto de Pesquisas Ecológicas, aka Institute for Ecological Research), a charity which supports the Amazonian Rainforest.

This year, the brand teamed up with Sao Paulo street artist and environmentalist Arlin Graff. The collaboration saw the creation of three limited edition IPÊ flip flop designs, each donating a percentage of profits back to the Amazonian rainforest. 

To further highlight the cause, Graff took to Redchurch Street in London’s Shoreditch, spray-painting an entire wall of a building to celebrate his work. The artwork contained a plaque detailing why Graff’s work was so important in highlighting the ongoing issues faced in the Amazonian Rainforest and throughout the world as animals continue to become endangered.

Teaming up with Global Street Art and Wonderland Magazine, the collaboration was further amplified through an event in the heart of Shoreditch and digital assets not only showcasing the project, but introducing audiences to Arlin Graff and the Havaianas IPE partnership.

Havaianas using the power of colour

In these ever shifting times ALTER Agency is here for our clients and always ready to help make a difference with integrated communications campaigns. So if you have a brand problem and are looking for change please get in touch and we will happily help.

Richard and the team at ALTER