HAVAIANAS 2018-11-21T16:30:50+00:00

Project Description

HAVAIANAS

“Let’s Summer” Communications Campaign to Promote the Iconic Brazilian Flip-Flop Brand

Born from the Sao Paulo Favelas Campaign to Drive Awareness, Creating Desirability and Giving Havaiana’s Credibility.

We deliver campaigns that take Havaianas to credible places in the media, online and in retail. We curate imagery that emphasises Havaianas’ summer credentials and stretches the brand from the beach to the gym, après-ski and weekends away.
Our PR team works with fashion, lifestyle and travel publications. Through product placement and new style promotions we generate in excess of 800 features a year with an equivalent media value close to £2m.

We host amazing Press Days to introduce influencers and magazine journalists to the new ranges and new thoughts behind the brand.
Our social media team works with Influencers to generate powerful social content with a reach of over 168 million users.
We have an on-campus team called the Summer Squad that promotes Havaianas to students and in high-street retailers.

Havaianas Women for Women Campaign
The Women For Women international collaboration saw designers from across the globe work with Havaianas to bring awareness to an extremely important cause. The aim was to increase awareness and raise money for the charity that helps women survivors of war rebuild their lives.
We generated over 60 pieces of coverage including marquee media titles such as the London Evening Standard, Vogue online, Tatler online, Stylist and Grazia.

Havaianas PR Events Agency London

HAVAIANAS

“Let’s Summer” Communications Campaign to Promote the Iconic Brazilian Flip-Flop Brand

Born from the Sao Paulo Favelas Campaign to Drive Awareness, Creating Desirability and Giving Havaiana’s Credibility.

We deliver campaigns that take Havaianas to credible places in the media, online and in retail. We curate imagery that emphasises Havaianas’ summer credentials and stretches the brand from the beach to the gym, après-ski and weekends away.
Our PR team works with fashion, lifestyle and travel publications. Through product placement and new style promotions we generate in excess of 800 features a year with an equivalent media value close to £2m.

We host amazing Press Days to introduce influencers and magazine journalists to the new ranges and new thoughts behind the brand.
Our social media team works with Influencers to generate powerful social content with a reach of over 168 million users.
We have an on-campus team called the Summer Squad that promotes Havaianas to students and in high-street retailers.

Havaianas Women for Women Campaign
The Women For Women international collaboration saw designers from across the globe work with Havaianas to bring awareness to an extremely important cause. The aim was to increase awareness and raise money for the charity that helps women survivors of war rebuild their lives.
We generated over 60 pieces of coverage including marquee media titles such as the London Evening Standard, Vogue online, Tatler online, Stylist and Grazia.

Havaianas PR Events Agency London