JD SPORTS 2019-09-19T11:30:22+01:00

Project Description

IAMJD x NIKE: JD FOOTBALL FESTIVAL 

JD Sports partnered with NIKE to host a female-focused football event in Paris.

They asked ALTER to ideate & execute a brand experience to motivate & empower their audience.

The day kicked off with a series of workshop areas including football with Parisian based female breakdance/football freestyler troupe SE, customisation locker-room, Hip-Hop yoga led by Sandrine Bridoux, known as French YogaGirl & DJ masterclass with UK DJ Krystal Roxx.

French pop sensation Aya Nakamura headlines with a live performance, followed by a live screening of the Women’s World Cup quarter finals.

IAMJD x NIKE: JD FOOTBALL FESTIVAL

JD Sports partnered with NIKE to host a female-focused football event in Paris.

They asked ALTER to ideate & execute a brand experience to motivate & empower their audience.

The day kicked off with a series of workshop areas including football with Parisian based female breakdance/football freestyler troupe SE, customisation locker-room, Hip-Hop yoga led by Sandrine Bridoux, known as French YogaGirl & DJ masterclass with UK DJ Krystal Roxx.

French pop sensation Aya Nakamura headlines with a live performance, followed by a live screening of the Women’s World Cup quarter finals.