Content Gathering Trip for Jeddah Yacht Club and Marina
Last month, we had the privilege of travelling to Jeddah, Saudi Arabia, to shoot a new bank of image and video content for our client, the Jeddah Yacht Club and Marina. We were excited to capture new visuals for the marina, which had recently been completed, and to showcase the marina’s potential to the world.
We arrived in Jeddah just in time for the stc Formula 1 Saudi Arabian Grand Prix and our mission was clear: to capture stunning visuals of the marina and its surroundings. We wanted to showcase the grandeur of the fleet of superyachts, the sleekness of the marina’s design, and the beauty of the Red Sea. We also wanted to capture specific social media content that would work well across various platforms and generate buzz.
We started most of our shoots early in the morning to capture the sunrise over the marina, using drones to get aerial shots of the superyachts, and handhelds on escort boats to get close-up shots. We filmed the yachts from various angles and distances to capture their epic scale. It was also vital that we captured the updated marina facilities, including the restaurants and berthing process.
During our stay, we generated a lot of press activity, which was great for the marina. We contacted our media list of journalists, bloggers, and influencers who were interested in the marina’s development and its potential as a luxury destination. We also shared our content with them, which they used in their articles and social media posts.
If you analyse the trip solely based on the content generated, it was already a fantastic achievement. The new batch of assets we created was exceptional, and it helped to showcase the marina’s potential to the world.
We generated a lot of buzz on social media, and our specific social media content worked well across various platforms. We made a concerted effort to deliver more video and reel content on their platforms, and the results were stellar.
Overall, our trip to Jeddah was a huge success. We had an amazing time shooting new content for the Jeddah Yacht Club and Marina. Our mission was clear, and we delivered on it in every way possible.