Helping a nation and its people with their future vision is an honour that few agencies achieve. Helping to empower women and young people is a noble cause, it is not patronising, it is just the right thing to do.
So, it was an honour to support the team at SELA and the NEC in Jeddah in helping develop the Saudi Vision 2030 through watersports and particularly sailing.
It is a time of major geo-political change in Saudi Arabia right now, as young people and women are empowered more than ever, and new sports are growing in popularity as everyone gets engaged.
Sailing, in particular, has become an incredible space for female athletes in the country, represented admirably by the Saudi Sailing Federation, and Samia Bagdady, the CEO of the organisation.
As the lead international marketing agency for Jeddah Yacht Club, ALTER was tasked with creating the design look and feel of marketing materials and events at the club, implementing branding of yachts and yacht shows, web design, international media PR, media buying, membership recruitment and much more.
Richard Moore, CEO of ALTER said:
“The rate of change in Saudi Arabia is phenomenal. The people are young, intelligent, progressive and hungry for new experiences. I am extremely proud of the work we did in bringing Jeddah Seasons to life and the support we gave the local team. Seeing young Saudis overcome an inherent fear of the water and go sailing, SUPing and kayaking was joyous.”
Samia Bagdady, CEO of Saudi Sailing Federation, said:
“Having the support, knowledge and creativity of the team at Alter has allowed us to fast-track our plans and get more people, particularly young people, out on the water.”