IAMJD x NIKE:

ALTER produced a female-focused football event in Paris, London and Manchester in celebration of the Women’s World Cup with JD Sports x Nike.

Executing a brand experience to motivate & empower their audience.

The day kicked off with a series of workshop areas including football with Parisian-based female breakdance/football freestyler troupe SE, customisation locker-room, Hip-Hop yoga led by Sandrine Bridoux, known as French YogaGirl & DJ masterclass with UK DJ Krystal Roxx.

French pop sensation Aya Nakamura headlines with a live performance, followed by a live screening of the Women’s World Cup quarter-finals