ALTER is proud to announce the launch of the award-winning Christmas light festival, Lightopia, returning to London this November.
London’s historic Crystal Palace Park will host the Lightopia festival this winter with this unique festival of light experience taking place from 19th November – 2nd January 2022, and will see the iconic ‘Palace’ light up.
The never-seen-before illuminated trail will feature stunning, multi-sensory interactive lights and installations, creating a winter wonderland bursting with colour, making this a spectacular addition for all the family for this festive season.
Lightopia’s enrapturing displays each tell a significant story, one of wonder and rebirth. Mixing ancient Chinese beliefs and symbols with the magic of Christmas to bring you a light show you will never forget.
ALTER will be ensuring Lightopia London hits target ticket sales through effective email marketing, engaging social media content, impactful social and out of home advertising, as well as enlisting macro and micro-influencers to promote the festival.
We will also be executing a thorough communications strategy to ensure consistent high tier press coverage across online, print and broadcast target media to ensure maximum brand awareness.
Time Out London