Zumba, the universally loved Latin dance fitness brand, needed help encouraging a broader audience to take part in their online classes throughout lockdown. Beginning in 2020 and continuing into 2021, we’ve worked closely with the brand, developing projects across communications to widen their online audience and overall brand awareness.
We’ve produced some fun, engaging and authentic content with UK celebrities and influencers, who have encouraged their followers to join Zumba and participate in ‘Step into Happy’. Whilst securing press coverage across key online and print titles to spread the word that Zumba is now available online. Through our work, we’ve helped Zumba online classes gain over half a million online participants worldwide.